1. Cellphones and Product Positioning
'In 1984, two engineering students named as Mike Lazaridis and Douglas Fregin developed an electronics and computer science consulting company known as Research in Motion, they eventually came up with a breakthrough technology which was an easy, secure and effective device that allowed workers to send and receive emails even when away from work, this device was known as BlackBerry'(1). ... Meanwhile Apple had already developed its base when it came to catering digital music and computer industries with its success with iPod and Mac book computers. ...
- Word Count: 1891
- Approx Pages: 8
- Has Bibliography
- Grade Level: Graduate